AI Content Agent – Automating multi-platform content production and publishing

1. 1

   Build a brand knowledge base

   The AI uses your product and service information, brand voice, customer segments, communication material and the content rules that have been approved.

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   That way drafts stay close to your business information from the very first round.

   Limits & controls: The AI does not invent offers, prices, certifications or benefits that have not been verified.

2. 2

   Plan content and the publishing calendar

   From campaign goals, priority products and the channels in use, the AI suggests topic groups, formats and a publishing schedule.

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   Managers can adjust the calendar, assign work and approve it before anything goes ahead.

3. 3

   Create content for each channel

   One brief can be developed into an SEO blog post, a Facebook post, an Instagram caption, LinkedIn content or a short video script.

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   The AI adjusts structure, length and call to action to the purpose of each channel, instead of posting the same piece everywhere.

4. 4

   Manage images, video and versions

   The system links content to the media library it has been granted access to and records edit versions and approval status.

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   Limits & controls: For video, your business needs to supply or produce a suitable file before publishing.

5. 5

   Publish automatically once approved

   Approved posts enter the queue and are published on schedule to the platforms with a valid connection. The system stores the publishing time, the status and the post link when the platform provides one.

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   Limits & controls: Automatic publishing depends on the API, account type, app permissions and content formats of each platform. Not every Facebook, Instagram, TikTok or LinkedIn account has the same publishing capability.

6. 6

   Catch errors and track results

   If a channel rejects a post, loses access or hits a formatting error, the system records the error for staff to handle.

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   With access to the data, the AI compiles content results and suggests the topics and formats worth testing further.

   Limits & controls: A post is only marked successful when the platform confirms it appropriately.

1. 01Content brief
2. 02The AI creates content per channel
3. 03Images and video are selected
4. 04Staff edit and approve
5. 05The publishing schedule is set
6. 06Posts are published automatically
7. 07The status is recorded
8. 08Results are compiled

The number of connected channels is determined after checking your account types and app permissions.

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Frequently asked questions